The Many Ways to Market Your Website Online

I’ve been at the helm of a huge internet dating site for the last 7 months. Our main focus on marketing has been with search engine optimization or SEO. While we do on the web advertising through Adwords and some affiliate programs our main focus has always been SEO.

When you’ve a web site that is looking to receive traffic rather than just being more of a brochure for your existing clients to visit you need a marketing plan. There are several ways to do this, first off there’s the traditional marketing outside of the web world. television, magazines, newsprint, radio and the list goes on. Many sites on the net and within our market do this and do it well. Will this is a proven way of bringing business in, it can be very expensive especially if you want to hit a national or international level.

Another way which can be very hit and miss is through a viral marketing campaigns. One of the most successful viral marketing campaigns of all time would have to go to Hotmail. Each email that has ever been sent using a Hotmail account has a “join Hotmail” at the bottom. Hotmail is still one of the largest email services on the planet. Other successful viral campaigns include Blentec blenders, these guys are famous for blending anything on video and streaming it to the world, ever witness a ipod being mixed?

Advertising on the web, these are many ways to do this, first off is advertising on search. This is one of the more popular ways to directly target your audience. All of the main search engines have some type of search marketing program, figure out what keywords you’re trying to target and begin spending.

There is also placement advertising, you basically choose a site that you believe will bring business. Maybe it’s a competitor or another business that is in a similar line of work, you place ads on their site in hopes they will click the ad and join or purchase something from yours.

You can also do what’s called content advertising, the ads are usually the same as placement ads and instead of picking specific sites you let Google find sites. Let’s state for example your site sells flowers well Google will find any site that has flowers in the content and post your ads. Of course all of these ad campaigns are controlled by how much you want to spend.

Lastly is affiliate advertising, this is where you pay other individuals to direct traffic to your web site. The good news here is you only have to pay them if they purchase something or sign up for something. The agreement is they will not get paid until a user has fulfilled this process. The great news with an affiliate program is that you only pay for business that converts, the bad part is it usually costs between $2-$5 and this is very dependent on the business.

As for our business we’ve focused heavily on SEO, we spend most of our days adding content to our site, building links and being very patient. Search Engines are a crazy beast and sometimes they do not make a whole pile of sense. SEO is not for everyone as it takes a ton of knowledge and more importantly a lot of patience. Google for example gives a lot of credit to sites that have been around for a while, if your site is new you need to be patient.

Marketing your web site can be a very daunting and rewarding task, this is just a basic overview of the things you can do. Research as much as you can before diving into any of these areas and you’ll be sure to find a formula that works.

About the Author

This article was written by Shawn Wilson, a member of the customer support team at Datepad, where world wide web dating is always free. Datepad has a massive directory of informative dating articles along with a great list of dating site reviews on their dating blog.

Article Source: Content for Reprint

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