How To Build Your Business with An Opt-In List That Works

Whether you’re new to World wide web Business or you are an experienced operator, you will no doubt have read the phrase “The Money Is In The List”.

From my experience in various internet businesses, this is totally the case. If you dont have a correct targeted list to promote your products and services to then your business will never get off the ground. You will be forever wasting your money on fruitless advertising that will not work.

The question then arises: How do I create a list of targeted people who will BUY my products or services? Note, we are in business here, the aim is to get people on your list that are proven buyers of products or services that are similar to the ones you’re providing.

Many new comers to world wide web businesses try and email as many people as they have the ability to, a sort of scatter gun approach, hoping that some of the recipients of their emails will buy their products. In my experience this just does not work.

Although you may be using opt-in lists purchased from the numerous lead companies out there today, it very seldom works.

The best list is one that YOU create yourself, using your own products or services. In this way you know you’ve a quality list of people who have directly enquired about your products.

One method many internet businesses use to get a list of people interested in their products is to give free products or ebooks away to entice people to sign up at their website.

This can be very effective in getting a lot of people to sign up at your website . However, you need to ask yourself, is this list really comprised of people who will BUY my products? In my experience, giving things away for free results in a huge list of people who want something for free.

Makes sense doesnt it. Ive used this method before and in my experience it is far inferior to the method Im going to concentrate on below:

What you really need in your opt-in list to grow your business is a list of people that have bought something from you, it really doesnt matter for what amount, it could be $2. The main difference here is that they have gone to the trouble to take out their credit card and actually BUY something from you.

This action of purchasing a product from you makes them worth their weight in gold.

You see it is far superior to have a list of 500 people who have purchased from you, then have a list of 5,000 or even 50,000 who have never purchased from you.

Your objective here is to get your prospect to buy a product, it doesnt matter what, the cheaper the better in my experience. Then you can up sell higher ticket items because you have established trust with your prospect and now they’re your customer.

This action of up selling is where you make your money dont forget it is going to cost you money to build that list, it wont come simple and it may take a while, but it is definitely worth it!

So lets have a look a how you can build that all elusive opt-in list of buyers:

Collection of data:

The most obvious place to begin is usually with a lead capture or splash page. This is where you encourage your prospect or visitor to your site to purchase the, preferably, cheap product you’ve for sale, lets state just $2. You should be able to send your product electronically as charging $2 you dont want to be mailing it.

There are several examples of lead capture or splash page you can see online, they all have sales copy and inducements. My advice would be to pick the features of the best ones and preferably get a sales copy professional to do the wording for you.

Similarly there are many products available for you to choose. If you want a completely original product then my advice would be to write your own ebook! This isn’t as hard as it sounds, there are a huge number of resources online that can help you.

Now, what information are you going to collect? The longer the form the less likely your prospect will fill it in and press the submit button. Current surveys recommend asking for only the first name and the principal email address. The reason for asking for the prospects principal email address is that many people use services like hotmail, aol, yahoo for secondary emails and quite often they only look at these emails periodically.

You MUST get your prospect to read your emails thats why you should ask for their primary email address.

Next question, now you’ve captured the name and email address, where are you going to save it and how are you going to use the information?

Autoresponders are perfect for this and Aweber is the autoresponder most world wide web marketers use.

The autoresponder will automatically save the information from your capture form on your website and then automatically send out pre-defined emails on a timescale defined by you. This saves you an absolute fortune in time. It will follow-up your prospects and as we all know the money and conversion from your list comes from following up properly with your list.

I dont intend to talk about follow up emails as that’s a subject for a whole book, but if you’re serious in converting your list into sales then it is an absolute must you get this right.

Other sources than a website:

Classified Ads in newspapers
Brochures
Leaflets or postcards
Radio or television

These are known as offline advertising sources. Dont discount these, they have the ability to be very useful sources of driving traffic to your website.

The key is getting targeted traffic to your site that wants and needs your products. Its really that simple, however its not simple to do. Again, getting targeted visitors to your site is a whole different ball game.

What I would say is that it takes time effort to succeed at any business and world wide web businesses are no different. You will need persistence and commitment to succeed and a never say die attitude.

About the Author

After 5 years involved in various interent businesses, having gained some valuable experience, sometimes bitter, sometimes with fantastic results, I hope to share my experiences.

Yunis Khan
http://www.earnmoneydailyonline.com
enquiries@earnmoneydailyonline.com

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