Create A Killer Product by Writing Your Sales Letter First

You may not realize this, but when you are in the early planning stages of developing a product, the best thing you can do is STOP and write the sales letter first! But wait a minute (you might be thinking)… this sounds completely ‘Bass Ackwards’ doesn’t it?” It sure does but it REALLY works too…

And here is why … When you imagine a product, prewriting the sales letter first grants you to place no limitations on it. You can write more freely as the very things you describe are actually helping you design and create your product’s features and benefits.

Now all of a sudden you have an extended blueprint that can add many bells & whistles some of which will actually end up being part of your final product.

You will also find that much of your original inspiration will also give you many great sales copy components that’ll also end up in your sales letter too.

And, in this mode of no barrier mind-streaming, you’ll undoubtedly come up with more creative ideas than the restrictive mind we use when examining possibilities.

Always use your higher logic to harness your creativity into a final workable solution. But do not inhibit your creative process when initially creating your products.

Instead try this…

Set out for a dream product state-of-mind that’s full of features that can be turned into benefits… What you’re doing in essence is conjuring up the most unlimited version of your product. One that defies all confines at this stage. Write it out as if this product was right there in front of you and can performed each detail that you promise.

You’re in effect reverse-engineering your product which is a catalyst to making the product not only better, but also helps it live up to the high expectations you design into it.

What you bring into reality is an out growth from using unlimited creativity to logical harnessing of all ideas fused into a finalized product.

Writing the sales letter first adds astounding inspiration into your product ideas. This technique helps dictate new avenues of creation and marketing that can add much leverage to a successful product launch.

One sure fire way to get started using this technique is by consulting a good source on sales copy writing.

Before you know it, your product will have wings to fly and a killer sales letter to get it off the ground!

About The Author :

Michael Nicholas is the author of, Order Button Triggers. His ground breaking sales copy book focuses on how to easily emulate sales letters just like the pros by using triggers. Featuring over 30 years of world wide web marketing experience combined, Michael brought in top marketers to show how they do it. Now YOU can too!
Visit http://www.orderbuttontriggers.com