Google AdWords Tips | This Time We Test The LAST Word Of The Ad
We just recently ran an AdWords test showing how important your ads’ first word can be.
So the next logical test would be on the very last word, right?
Right.
Take a look:
Our defined goal was click-thru-rate and the ad with the test-word removed did superior… much superior. Our conversion rate results are not statistically significant yet so we’re disregarding that for now.
This is interesting because generally the more specific you’re, the superior your ad will do.
But not this time.
And testing that assumption gave us a 50% improvement in traffic.
Not bad for another 1 word difference.
If you are interested in the other critical elements to test, find out in glorious detail right here.
[Source : MindValleyLabs Internet Marketing Blog]
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This article was published on Thursday, January 17th, 2008 and is filed under Google AdWords Tips.Top incoming search terms for this post : claire jarrett
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