We just recently ran an AdWords test showing how important your ads’ first word can be.
So the next logical test would be on the very last word, right?
Right.
Take a look:

Our defined goal was click-thru-rate and  the ad with the test-word removed did superior… much superior. Our conversion rate results are not statistically significant yet […]

This is something to get used to!
We changed 1 word in an ad and saw our CTR double.
As you may know, it’s crucial to test whether your audience responds superior to advertised features or advertised benefits (If you can’t test, bank on benefits first). Another important element is whether they prefer imagery of passive […]

Not everyone can handle the continuous, infinite possibilities of testing ads.
Not even me.
That’s why you’ve to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book.
Take a look:

What was the trick? It isn’t as black and white as we’d like, but the winning ad uses capitalization […]

Never let anyone tell you click-thru rate is the be-all end-all of AdWords analysis. Smile and notify them that they’re not seeing the entire picture.
Clicks are great, but if your traffic doesn’t perform your most wanted response (MWR), then you just lost money. I know of few marketers who want to pay Google to give […]

The beauty of on the internet marketing is the speed and ease of testing ads. There’s no real reason to leave any idea untested; if it is terrible you’ll know soon and with minimal damage, and if it’s terrific you can swiftly implement it on a wide scale.
The results of one such test here fell […]